In 1958, Jacob Jensen established Jacob Jensen Design in Copenhagen. He was among the first generation of great Danish designers to train as an industrial designer, and quickly became recognised as a pioneer due to his unique ability to merge technology and aesthetics. Jacob Jensen is particularly well known for the groundbreaking design language he developed for Bang & Olufsen.

We helped create a sleek, more contemporary visual identity, based on the idea that a studio should never overshadow the work. In addition to this, we created a new digital experience built on function and simplicity.